Privacy Policy

Last Updated: April 1, 2026

This Privacy Policy describes how Premium Grips (“we,” “us,” or “our”) collects, uses, maintains, and discloses information gathered from users (“User”) of www.premiumgrips.com (“Site”). This policy applies to the Site and all products and services offered by Premium Grips. By using our Site, you agree to the terms of this Privacy Policy.

Information We Collect

Personal Information

We may collect personally identifiable information from Users in a variety of ways, including when Users:

  • Visit our Site
  • Register for an account
  • Place an order
  • Fill out a form
  • Subscribe to our newsletter
  • Respond to a survey
  • Engage with other features or services on our Site

The types of personal information we may collect include: full name, email address, mailing/shipping address, phone number, and payment or credit card information.

Users may visit our Site anonymously. We collect personal information only when voluntarily provided. Refusing to supply it may limit access to certain Site features or prevent order completion.

Non-Personal Information

We may also collect non-personal information such as browser type, device type, operating system, IP address, and Internet service provider details whenever a User interacts with our Site. This data cannot be used to identify you individually.

How We Collect Information?

We collect information through the following means:

  • Direct submission — when you fill out forms, place orders, or contact us
  • Cookies and tracking technologies — automated data collection as you browse our Site
  • Third-party tools — analytics and marketing platforms integrated into our Site (see Section 4)

How We Use Your Information?

We use the information we collect for the following purposes:

  • Order Processing: To fulfill, manage, and ship your purchases. Order information is not shared with outside parties beyond what is strictly necessary to complete your transaction.
  • Customer Service: To respond effectively to your inquiries, requests, and support needs.
  • Site Improvement: To analyze usage patterns and continuously improve our website content, performance, and user experience.
  • Personalization: To better understand how our users interact with our Site and tailor content accordingly.
  • Promotions & Surveys: To administer contests, promotions, surveys, or other Site features you choose to participate in.
  • Email Communications: To send order confirmations, shipping updates, and — if opted in — newsletters, product announcements, and promotional content. You may unsubscribe at any time (see Section 10).
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

Legal Basis for Processing (GDPR)

EU / UK Residents (GDPR / UK GDPR)

Under the General Data Protection Regulation, you additionally have the right to:

  • Data Portability: Receive your data in a structured, machine-readable format.
  • Restriction of Processing: Request that we limit how we use your data in certain circumstances.
  • Object to Processing: Object to processing based on legitimate interests.
  • Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting prior processing.
  • Lodge a Complaint: File a complaint with your local data protection authority (e.g., the ICO in the UK, or your EU supervisory authority).

To exercise any of these rights, contact us at customercare@pmgnc.com. We will respond within 30 days.

How We Protect Your Information?

We implement industry-standard security practices to protect against unauthorized access, alteration, disclosure, or destruction of your personal information.

  • All sensitive data exchanged between the Site and Users is transmitted over SSL-encrypted connections and protected with digital signatures.
  • Our Site maintains compliance with PCI DSS (Payment Card Industry Data Security Standards) to ensure a secure environment for all payment transactions.
  • Access to personal data is restricted to authorized personnel only, on a strict need-to-know basis.
  • We regularly review our data collection, storage, and processing practices to maintain the highest level of security.

Data Breach Notification

In the unlikely event of a data breach that compromises your personal information, we will notify affected Users within 72 hours of becoming aware of the breach, in accordance with applicable law. Notification will be sent to the email address associated with your account and posted prominently on our Site.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

  • Order and transaction data: Retained for up to 7 years to comply with tax and accounting regulations.
  • Account information: Retained for as long as your account is active, plus 2 years after your last login or transaction.
  • Marketing data: Retained until you unsubscribe or request deletion, whichever comes first.
  • Analytics data: Retained in anonymized form for up to 26 months, in line with Google Analytics defaults.

After the applicable retention period, all data is securely deleted or permanently anonymized.

Sharing Your Information

We do not sell, trade, or rent Users’ personal information to third parties.

We may share anonymized, aggregated demographic data — not linked to any personal information — with business partners and advertisers for analytical purposes only.

We may share your personal information with trusted third-party service providers solely to the extent necessary to operate our business, such as processing payments, shipping orders, and sending emails. All such providers are contractually obligated to keep your information confidential and use it only for the specified purpose.

We may also disclose your information when required by law, court order, or to protect the rights, safety, and property of Premium Grips, its Users, or the public.

Cookies and Third-Party Tools

Our Site uses cookies and similar tracking technologies to enhance user experience and support our marketing efforts.

Types of Cookies We Use

  • Essential Cookies: Required for the Site to function properly, such as shopping cart and login sessions.
  • Analytics Cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics).
  • Marketing Cookies: Used to deliver relevant advertisements and retargeting campaigns (e.g., Meta/Facebook Pixel, Google Ads).

Third-Party Tools We Use

We use several third-party tools to help operate our Site and business. Google Analytics is used to analyze website traffic and user behavior. Meta (Facebook) Pixel and Google Ads support our advertising and retargeting efforts. Payments are securely processed through Stripe and PayPal. We use Klaviyo for email marketing and newsletters, and ShipStation, UPS, and FedEx to manage order shipping and tracking. Our online store is powered by WooCommerce.

Each of these third-party services has its own privacy policy governing how they handle your data. We encourage you to review them individually.

Managing Your Cookie Preferences

You may configure your browser to refuse cookies or alert you when cookies are being sent. You can also:

Note that disabling cookies may affect the functionality of certain parts of the Site.

Do Not Track

Our Site does not currently respond to “Do Not Track” (DNT) browser signals. We will update this policy if our practices change.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage all Users to review the privacy policy of every website they visit before submitting any personal information.

Children's Privacy (COPPA)

Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal information to us without parental consent, please contact us immediately at customercare@pmgnc.com and we will promptly delete it from our records.

Your Rights & Choices

All Users

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data, subject to legal retention obligations.
  • Opt-Out of Marketing: Unsubscribe from marketing emails at any time (see Section 11).

California Residents (CCPA)

Under the California Consumer Privacy Act, you have the right to:

  • Know what personal information is collected about you and how it is used.
  • Request deletion of your personal information.
  • Opt out of the sale of personal information. We do not sell personal information.
  • Not be discriminated against for exercising your privacy rights.

To submit a CCPA request, contact us at customercare@pmgnc.com. We will respond within 45 days as required by law.

Unsubscribing from Marketing Emails

To stop receiving marketing emails from us:

  1. Click the “Unsubscribe” link at the bottom of any marketing email, or
  2. Email us at customercare@pmgnc.com with the subject line “Unsubscribe”

All unsubscribe requests are processed within 5 business days. Note that you may still receive transactional emails related to your orders even after unsubscribing from marketing communications.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we do, we will:

  • Update the “Last Updated” date at the top of this page
  • Post a prominent notice on our Site homepage for at least 30 days

We encourage Users to review this page periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

Governing Law

This Privacy Policy and any disputes arising from it shall be governed by and construed in accordance with the laws of the State of North Carolina, United States, without regard to its conflict of law provisions.

Your acceptance of these terms

By using this Site, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you do not agree, please discontinue use of the Site immediately.

Contact Us

For any questions, concerns, or requests related to this Privacy Policy or your personal data, please reach out to us:

Premium Grips 434 S. Bellevue St, Goldston, NC 27252

📞 828-835-2709

📧 customercare@pmgnc.com

🌐 www.premiumgrips.com

We aim to respond to all privacy-related inquiries within 2 business days.